ELEVATE Brand

The Busch School of Business launched a new co-operative education program ELEVATE. The logo’s bold serif font, all capital letters, and increased tracking symbolize a professional and traditional organization, while the juxtaposition of fonts provides a modern twist. The color palette draws off the established identity standards, but incorporates a touch of light blue. Replacing the “A” with a ladder is not only a play off the name ELEVATE, but symbolizes upward career movements as well.